Position of Adsense is the most important part of any blog and putting it at the right place is very important to brand your blog. You must have noticed that blogs filled with too many advertisements push you to go away from it. It also helps you to reduce the bounce rate of your blog as viewers will love to be active on it. First of all you need to have an insight of which are the positions where you can place your Adsense advertisement.
Always remember,
Its advertisements which is going to get money to your blog and you should never let it ruin your blog branding.
We may see where all I can insert Adsense in my blog and make it a complete disaster. Nobody would like to see these many advertisements while going through your blog or website,as it makes it look cluttered and does not give user friendly experience. If you make blog like this then these are the disadvantages which your blog is going to face :
1. Branding of your blog will go for a toss and efforts put towards it will go in waste in just a flash.
2. Your blog may loose a major chunk of visitors as they would hate to land on your site.
3. It will hit you majorly in all fields such as Alexa rank, page rank and many more.
4. Your blog will become history as above mentioned things may happen to it.
So the major question is which are the main positions where you can put your Adsense advertisements for best results and the answer is simple. Keep it smart and simple by putting ads where visitors will get maximum exposure and minimum disturbance by it. Well when it comes to putting advertisements, you need to make sure that you get maximum clicks and maximum exposure. So we will start right from the home page then move to reading page and search page. Lets start with the home page and here it is:
On Home Page
On home page you need to make sure that they do not get any advertisements in between posts as it breaks the continuity of reading. So have minimum advertisements on your home page. First of all put a banner of not more than 468*60 as this helps you to keep your logo proportionate to your banner.
Now when we move to the other spaces where you can put ads on home page, always prefer to have ads in side bar as it barely makes your viewers feel stuck on home page and I would never advice you to have advertisements just below navigation bar as it is hardly going to get any click over it but good for CPM. For home page you may see the best example of Techcrunch where they have ads on top side bar and it really looks amazing.
Now when we talk about placing ads on sidebar always place it above and below your Facebook fan box(If you have any). You may see how Mashable has placed their ads on sidebar, though they have put a sky scarper at sidebar which does not look good . You may also look at Problogger where they have placed their ads on sidebar and it does not create much of a disturbance to viewers.
On Reading Page
Now when we look at reading page, it is advisable to have ads just above and below your heading and it could be 468*15 with 4 or 5 links on it and then place an image ad of small square (200*200) just where your post is starting and try to have your text starting with this advertisement and not below it. It is advisable to have image ads here as it will look great for your visitors.
Now once you are done with it, move below and have a 468*60 banner just below your post, just like we have done on our reading page.
Around Comment box
Now if you want to have ads near comment box then you may put it just below and above comment box and it should be only 468*15 with 4 or 5 links.
On footer
You may also place a leader board (728*90) at footer but once again it is not advisable to have ads here as it may make your viewers disappointed after seeing your blog filled with ads.
On Search Page
On search page it is advisable to have adsense advertisements just above search result and a skyscarper (120*600) right to search result and make it a test one to have maximum links on it.
Well these are few places where you may position your ads and we feel it will help you to have maximum optimization of your ads in your blog.
Let us know if you like this post in below comment.
As you been to my blog you would have noticed that I have quite a number of ads, most of which can be found in the sidebar.
The best place for ads is always above the fold, that is the section of the page the views sees before scrolling down. If I do a particularly long post I’ve trialled ads in between the post to break it up a little, sort of like turning the page for a new chapter
I know there are some that would say I have too many ads, but I figure as long as people keep coming back to read my content I’ll keep them there, that plus the fact that people keep clicking on them.
You are right and as long as your viewers are not feeling distracted by it, it is fine.
I quickly got an idea of ad placement visiting your blog only.
I am glad to hear this Sushant.
I always go for ‘before the post’ on content based sites
Adsense revenue is so much better that way..
Yes that is right but that always make your post look weird, isnt it?
I think under the post is best option to place.
Hi suhasini,
Thankx for the post, I have applied for google adsense and will soon be having ads on my blog..
nice n informative article
it s very nice
i do it in my site
thnx